Importance Of Relationship Marketing - 32123 Words

A Dissertation On Customer Relationship Management And Importance Of Relationship Marketing In The Banking Sector This project report is being submitted as a part of the requirements of the MBA Program of Bangalore University. The project has been undertaken By: SHRIYA MEHROTRA Reg. No. 04VWCM 6117 With the guidance and support of Prof. Raja Sekhar Faculty: MBA [pic] ALLIANCE BUSINESS ACADEMY BANGALORE – 560 076 Batch: 2004-2006 Declaration I, Shriya Mehrotra, student of MBA 4th semester, studying at Alliance Business Academy, Bangalore do here by declare that this project relating to the topic â€Å"Customer Relationship Management And Importance Of Relationship Marketing In The Banking†¦show more content†¦.2- DEFINE CRM | | | |1.3- STUDY OF BANKING SECTOR | | |2 |BANKING |6-7 | | |2.1- WHAT IS BANKING | | | |2.2- KNOW YOUR CUSTOMER (KYC) | | |3 |RELATIONSHIP MARKETING IN BANKS |8-12 | | |3.1- CRM IN BANKING | | | |3.2- WHAT DOES BANK NEED | | | |3.3- HOW CRM HELP BANKS | | | |3.4- CRM IN BUSINESS TRANSFORMATION | | | |3.5- CRM IMPLEMENTATION IN INDIANShow MoreRelatedImportance of Marketing to Business1036 Words   |  5 PagesImportance of marketing to business Table of contents Introduction 3 Importance of marketing to business 3 Conclusion 5 Reference list 7 Introduction Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will drawRead More10 Important Advantages of Social Media740 Words   |  3 Pages10 Importance of Social Media Marketing for your Company APR262010 Posted by George as  social media 10Share Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing canRead MoreCustomer Perceived Value1698 Words   |  7 Pages Introduction The concept of value exists back from the days where people begun engaging in exchange activities, however, it was only recently when both academics and practitioners realised the importance of delivering superior value to customers in order to achieve competitive advantage (Ulaga and Chacour, 2001; Khalifa, 2004; Lindgreen and Wynstra, 2005; Hansen et al.,2008). Read MoreMajor Pricing Strategies1486 Words   |  6 PagesPricing--Understanding and Capturing Customer Value In the chapter 10, the authors answer the question of What is a price?, discuss the importance of pricing in today s fast-changing environment, identify three major pricing strategies, point out the importance of understanding customer-value perceptions, company cost, and competitor strategies when setting prices, and define the other important internal and external factors affecting a firm s pricing decisions. The authors remind us of thatRead MoreMarketing Definition and Importance1431 Words   |  6 PagesMarketing Definition and Importance Marketing Definition and Importance The world of marketing is very diverse and can be defined and applied in many different ways. One person might be asked to give a definition of marketing and give a totally different definition than another person. 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However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in supportRead MoreMarketing Orientation1208 Words   |  5 PagesThere have been many studies of the term ‘marketing orientation’, and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. In order to achieve successful marketing orientation, a company must organise an effect ive structure through planning its activities, products and servicesRead MoreQuality Means Meeting Customers ( Agreed ) Requirements, Formal And Informal, At Lowest Cost1343 Words   |  6 Pagesâ€Å"internal marketingâ€Å", had first been introduced by Leonard Berry (Berry 1980). Since then the concept of internal marketing has been in the centre of attention for various academics and there is now a much broader approach to it. Today there is a difference made between transaction-based internal marketing and relationship-based internal marketing. In transaction-based internal marketing there is generally a top-down communication from managers to employees. Relationship-based internal marketing is aRead MoreA Critical Evaluation Of How Management Affects The University Of Manchester s Vision Of Social Responsibility1586 Words   |  7 Pagesresponsible for building and coordinating an entire system, rather than performing specific tasks†. As a discipline, management can be divided into a wide range of specialisms, including Human Resources, Accounting, Finance and Marketing. In my essay, I will study the topic of marketing and how it relates to the University of Manchester’s vision of social responsibility. Social responsibility relates to the social contract between businesses and the society in which they operate, requiring a set of generally

The Sociological Context Of Healthcare Health And Social Care Essay Free Essays

Ethnicity is a socially constructed term that refers to people sing themselves as different from another type of people in footings of hereditary background, faith, linguistic communication, civilization and where they originate from geographically. Harmonizing to Dyson ( 2005 ) , minority cultural groups are perceived to hold a different civilization or national tradition as compared to the bulk of the population. This explains that different cultural groups co-exist in England and the remainder of the UK. We will write a custom essay sample on The Sociological Context Of Healthcare Health And Social Care Essay or any similar topic only for you Order Now Harmonizing to Taylor and Field ( 2003 ) , this includes people of Afro- Caribbean descent, Africans and Asians merely to advert a few. Taylor and Field ( 2003, pg 72 ) suggest that being cultural agencies, â€Å" †¦ to be seen as a belongings of being black or Asiatic and in the minority†¦ † On the other manus, the bulk white population consists of the mainstream white British society that is dominant in the whole population. Furthermore, harmonizing to the Disease Control Priorities Project ( 2006 ) , wellness position is a term used to mention to all countries of the wellness of persons in a state and the whole population ; and it includes disablements, mortality hazards and diseases. Therefore, harmonizing to statistics and statements by wellness specializers, sociologists and the media in Britain have ever argued that there is clear grounds of difference in the wellness position of minority cultural groups and the bulk white population. Some wellness sociologists argue that minority cultural groups in Britain and the UK tend to hold a less desirable and worse wellness position compared to the bulk white population due to several factors. Taylor and Field ( 2003 ) argue that racial favoritism undermines the wellness of minority cultural groups whether direct or indirect therefore impacting the people ‘s right to an first-class wellness service. Furthermore, they argue that due to the widening spread in mortality between the upper category and the working category has lead to ill wellness amongst cultural minority communities ; which hence has lead to the differences in wellness positions. Naidoo and Wills ( 2001 ) gave an illustration of institutional racism whereby slow reactions by health care professionals to cultural minority wellness have lead to less reding and testing for instances like reaping hook cell upset and thalassemia. Nazroo ( 1997a, cited in Culley and Dyson, 2001, pg 39 ) , argues that â€Å" †¦ the wellness positions of minority cultural groups in the UK appear, by and large talking, to be worse than the wellness position of the white populations†¦ † . This is a general statement that minority cultural groups are more challenged in footings of wellness compared to the bulk white group. Here, they have concluded from detecting forms in deceases and the causes amongst the population. Harmonizing to Culley and Dyson ( 2001 ) , they have observed forms in cultural factors, background, genetic sciences handiness of wellness services and economic factors. Harmonizing to the 1991 Census ( Culley and Dyson, 2001 ) the worse decease rates were for those persons born outside the UK. Marmot et Al ( 1984 ) published consequences of a survey which had been conducted between 1970 and 1978, on cultural minorities who died aged over twenty old ages in Britain and found out that all cultural mi norities born outside Britain had a higher decease rate runing from mere accidents to tuberculosis compared to the bulk white population. In physical wellness, statistical grounds indicates that persons born in the Caribbean tend to hold lower decease rates as a consequence of lung malignant neoplastic disease, whilst Indian persons besides have high decease hazards due to lung malignant neoplastic disease ; in comparing to Irish and Scots persons who have had high decease hazards from bosom disease and lung malignant neoplastic disease. Taylor and Field ( 2003 ) argued that Asiatic groups tend to hold higher rates of bosom disease and diabetes compared to the bulk white population. They besides observed that the Black groups tend to hold higher rates of high blood force per unit area, diabetes and shot compared to the bulk white population. Sproston and Mindell ( 2006 ) found out from the 2004 Health Survey for England consequences that Indian male childs in Britain have a higher frequence of extended unwellness compared to the misss and other cultural minority groups. In support of consequences from a wellness study, Nazroo ( 1997a ) explained that minority cultural groups indicated well high degrees of self-reported ailment wellness compared to the white population ; particularly those of Pakistani/ Bangladeshi and Caribbean descent. They all reported worse bosom wellness and instances of diabetes compared to their white opposite numbers. In relation to mental wellness instances, Karlsen et Al ( 2005 ) argued that higher rates of treated mental wellness jobs ( schizophrenic disorder ) have been reported for cultural minorities particularly black groups compared to their white opposite numbers. Morgan et Al ( 2004 ) found out that immature black African and Caribbean work forces tend to acquire more constabularies invasion and fewer hospitalization, household intercession and rehabilitation taking to long periods of psychotic agony compared to any other societal group. Reasons from these sociologists were that: Afro Caribbean male childs have been labelled as violent and threatening by head-shrinkers so the minute they approach them for aid, they are already viewed as excessively disturbed upon first presentation at the GP ( physicians ‘ ) . Surveies besides indicated a higher standard mortality rate ( SMR ) amongst Caribbean ; with work forces making 176, whilst 210 for adult females for mental health-related jo bs. However, these statistics did non include the Irish minority. Concentrating on mental wellness, harmonizing to Culley and Dyson ( 2001 ) , surveies have shown a high prevalence of persons from African and Afro-Caribbean descent to be three to five times more likely than Whites to be diagnosed with schizophrenic disorder ( Bagley, 1971 ; Littlewood and Lipsedge, 1988 ) . Cochrane and Bal ( 1989 ) observed that these consequences apply more to immature African and Afro Caribbean work forces who largely were born in Britain. Nazroo ( 1997b ) observed the Fourth National Survey of Ethnic Minorities and found out that Caribbean young persons enduring from mental wellness jobs yearly amounted to fourteen per 1000 compared to the Whites ‘ eight per 1000. This brings out a decision that a greater per centum of cultural minorities had a worse wellness position compared to the white bulk. Furthermore, harmonizing to Balarajan and Botting ( 1989 ) , the pre-birth mortality rates in Britain are higher amongst cultural minority adult females in comparing to babes of British born female parents. They found out that there were 16 deceases per one 1000 live for babes belonging to Pakistani female parents between 1986 and 1988 ; compared to nine for babies belonging to British Born female parents. This is another ground why the wellness position of minority cultural groups is worse than that of the bulk white population. Another ground for the difference in wellness position between these two societal groups is lifestyle. Surveies indicate that persons in a manual societal category, or who tend to make blue-collar manual labor ( working category ) have a higher mortality rate compared to white neckband or non-manual societal categories ( Phillimore et Al, 1994 ) . This besides means that persons in the working category have higher ego reported unwellnesss compared to those i n the non-manual societal category ( white neckband occupations, e.g managerial and high paying occupations ) . Harmonizing to Platt ( 2007 ) , poorness and want is known to be prevailing amongst cultural minority groups compared to the remainder of the population. Groups that suffer most include Africans, Afro – Caribbean persons, Bangladeshis, Pakistanis, Indians and Chinese. Such want ends up taking to hapless life conditions, deficiency of nutrient, wellness commissariats finally taking to ill wellness ; hence this confirms the worse wellness position of cultural minorities compared to the bulk white population ( National Statistics, 2006 ) . However, although the wellness position of cultural minorities seems to be much worse than that of the bulk white population, â€Å" †¦ the life anticipation of both work forces and adult females has improved throughout the twentieth Century†¦ † ( Clarke, 2001, pg 130 ) . Besides, harmonizing to Taylor and Field ( 2003 ) , nowadays cultural minority communities ( African, Asiatic and Indian ) seem to hold similar degrees of health care proviso, if non better, compared to the bulk white population. Decision: Although to a higher extent there are more grounds for the difference in the wellness statuses amongst cultural minorities and white bulk, the new thoughts today, if implemented good, could assist cut down the difference. The differences in wellness positions between cultural minority groups and the bulk white groups in Britain is clearly an issue. Pierson ( 2002 ) argued that socio-inequality in health care could be reduced by bettering the health care proviso for cultural minority groups ; hence finally, acquiring rid of the differences in the wellness positions of both societal groups ( cultural minorities and white bulk ) . Pierson ( 2002 ) suggested that antidiscrimination policies could be implemented through increasing the public assistance and benefits for the disadvantaged ; and, including the less privileged cultural minority groups in determination devising. This would assist better the health care from everyone ‘s point of position, from every societal category. How to cite The Sociological Context Of Healthcare Health And Social Care Essay, Essay examples

Business Information Systems Government Website

Question: Discuss about theBusiness Information Systemsfor Government Website. Answer: Introduction The collection of web pages which also include multimedia content is known asawebsite. The website can be only identified by its domain name. All websites are publicly accessible by the help of internet protocol network. There are many types of websites likeapersonal website, government website, and profit organization website(Abramowicz, 2006). Websites are formed by the help of web pages. Visual Driven Website The weave is the visually driven website which consists of visualization platform. This website provides proper navigation and access to the users. Everyone can access this website from any device. The weave is a website which is an open source community driven software platform. Nowadays this website helps many users because they provide avisual display on the website. Images are the not the main marketing tools but it can attract many customers. The visually driven websites have made the marketing easier for those companies who run their businesses online. The visual appeal of the websites should be designed in such a way that should catch the customers eyes. The website designer should know how to designagood visual website to attract customers(Baltzan Phillips, 2009). This will increase the popularity of the website. Attracting the customers is the key factor for thedevelopment of the visual website. A physicalmeeting and a virtual meeting is thesame thing if the first impression is not good. It creates a negative vibe. The weave is the software which provides proper expression when any user enters in the website. The website opens with beautiful images along with providing separate headings and blocks. Proper photography is also needed and these websites are designed with proper photos thatcreate a good impression to the users. This companys appeal can buildarelationshipwith many users because they know how to make long term relationship by their proper way of work. Real time tweets is the another visual driven website which shows the daily tweets in a single screen from whole over the world. In this website individual tweets pops in the map within a split of second. This website includes one to one conversation. Social media has become the mainstream in the recent years. Twitter is one of the rising visual driven website. The users of the website enjoy many facilities like they can retweet, can give reples to the post and many more. Technologicallydriven Website The technological website is the perfect medium for delivery information. This website provides proper flexibility for the users. The technologicalwebsite is mainly e-commerce website. This website provides full security to the users. In this website, there is proper independence to the users. As these websites are e-commerce websites like amazon, snapdeal and manyother e-commerce websites. As these websites deal with banking transactions, they provide a good security on their websites so that no threat takes place. Amazon is the world class network technology which provides advanced fulfillment for its customers. In Australia, this company has been able to gain a huge name because they had gained the trust of the customers (GunasekaranSandhu, 2010). The company has made the website in such a way that the customers can get every product of their daily use. By the help of the website the urban people can get every product by sitting at their home. Every day the technician of the websi te are developing the website so that the customer can get proper satisfaction. Technical websites reducethe workloads of many people. So people in nowadays prefer these technical websites. Qype.com is a technical website which helps the users to search pubs, restaurant and many more things. This websites features private messaging, tagging facilities are also provided. Groups can be created. The most important facilities is city guides are provided in the site. This website is one of the first website who utilizes the Google maps. Reviews can share in twitter as well as in Facebook. All kind of services are also available in the sites like medical providers, automotive services, hotels, etc. The users of the website can add new business in the website and also can update business information in the website. Balance website is the websites were elements are similar and symmetrical. Google is the proper example of Balance website. When there is proper distribution of visual weight in the website then only we can say the website is proper balanced. Google gains interest from many users because it creates proper interest as well as it helps in business activity. Promotion of the website is one of the main things and goggle promotes itself very well. It is a user friendly website. The balanced website provides information which the users are looking for. References Abramowicz, W. (2006).Business information systems. Bonn: Ges. furInformatik. Baltzan, P. Phillips, A. (2009).Business driven information systems. Boston: McGraw-Hill/Irwin. Gunasekaran, A. Sandhu, M. (2010).Handbook on business information systems. Singapore: World Scientific.